Most podcasts will actually cease to exist. Think about that. Do you know why? That’s because it takes a lot of dedication and discipline to actually produce, record, edit and distribute podcasts.

Okay that’s the number one thing you’ve got to realize about podcasting. What does that mean? If you have a business idea or are looking to leverage an audience from a podcast know that that audience may disappear in one to three months. What this means then is that it’s recommended that you search out and engage with podcast hosts and brands who provide what I call a band of excellence in podcasting.

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